“Digital marketing” is a big term.
After all, the internet is a big place, where people spend a lot of time. High Country digital marketing means trying to get to lots of people (but also the right people) in lots of places (but most importantly, in your business’s local region, from Grandfather Mountain to Meat Camp).
And digital marketing means establishing your company’s brand presence on multiple platforms and with approaches, including websites, social media, local business directories, online reviews, targeted advertising and promoted posts, and much more.
Here are some of the ways Deckard & Company is now bringing boutique digital marketing services to the western North Carolina region.
What is Boutique Digital Marketing?
When we use “boutique,” we mean that we’re a personalized small business specializing in one-on-one relationships. You’re going to talk to me, Brian Deckard, so that I can get an idea of what you need and what you’re looking for. And we’ll have a whole discussion about what we do and how we can make your small business digital marketing dreams come true.
We have a menu of digital services, of course. But what those services look like is different from business to business. Our advantage as a small business is that we’re nimble and adaptable. That’s how we’ve managed to form such strong, lasting relationships with so many entrepreneurs and business owners over the years.
Website Design and Management
So your business needs a website. We can help!
I specialize in the creative freedom and secure infrastructure of WordPress websites.
But beyond designing you a beautiful, user-friendly website, our website management services ensure that your organization’s site remains structurally sound and relevant for the foreseeable future.
Social Media Management and Marketing
Our social media services expand your brand’s reach into the platforms where people go to relax, interact, and get to know other people. In today’s online marketplace, social media is a vital tool for establishing your brand, your voice, and your trusting relationships with your customers.
Digital Marketing Services
Really, these are the services that support and optimize our other digital marketing efforts.
Yes, we can design and launch a website. But the best-looking website will stay in the dark without the right digital support.
Yes, we can create your social media accounts and pages. But those pages will become obsolete in a blink if they’re not maintained and fed with regular, relevant content.
Yes, we can design a logo or a banner advertisement and guide you through a digital ad campaign. But your brand identity means nothing if people can’t find reliable, accurate information about your company with a simple online keyword search.
So when we say “digital marketing” for the Boone and Banner Elk region, we mean the whole kit and kaboodle. We mean SEO optimization and keyword monitoring and maintenance. We mean local western Carolina online directory listings and information management. We mean content creation and copywriting, and review generating and monitoring. And we mean digital performance monitoring, analytics and analytic reviews, so you know exactly what we’re doing, why we’re doing it, and what kinds of results we’re seeing.
Welcome to Deckard & Company. We handle your small business’s online life so you can handle your business.